Amazon is raising prices for its Prime service across Europe. In France, for example, the price will rise from €49 to €69.90, which represents an increase of 43%.
For Portugal, the company has also officially confirmed an increase of almost 40%.
The increase in costs announced in the last quarter's earnings call and the general increase in inflation itself are making Amazon need to make adjustments in the prices of its services. Amazon Prime in Europe will undergo considerable increases, not being a linear value for all countries.
In the United States of America, the price increase took place in February, but the shareholders are pressing the company to increase its profits as inflation rises. Adjusting the prices of the service seems to be the solution found in the short term.
Amazon's second largest market after the US is Germany and Amazon Prime prices will increase by 30% from €69 to €89.90. France will have the biggest price rise, 43%, from €49 to €69.90.
Amazon Prime and the increases in Portugal
The current price in Portugal for the annual subscription is €36, as in Spain and Italy. This value will already increase on the 15th of September to €49.90, which represents an increase of around 38.6%. The monthly fee of €3.99 will rise to €4.99.
For those who renew their annual subscription until the 15th of September, they will not suffer from the increase for a year, until the next renewal, then with updated prices.
In the last quarter, Amazon reported a decline in profits, something it hasn't seen since 2015 due to slowing growth and higher costs after massive growth during the pandemic. The company promised to increase productivity during its latest financial report, but is facing a federal investigation into the pace of work required and other potential hazards at the warehouse.
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