Android is losing users to the iPhone

Deepak Gupta July 31, 2022
Updated 2022/07/31 at 1:36 PM

There are Android and iOS models for all tastes and the quality is, as we see daily, debatable and often depends on the preference of each one. Despite this, more and more users are switching from the former to the iPhone.

Customer loyalty and satisfaction are reasons given for success.

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In the last quarter, compared to the same period last year, Apple recorded a 2% increase in its revenues. According to the company, this improvement is the result of a huge number of (as it nicknames) switchers of the iPhone.

For Apple, the term switchers refers to Android users who have switched from that operating system to that of the iPhone. This exchange that many have made in recent times has played an important role in the Cupertino company's results.

Contrary to what can be interpreted, Tim Cook clarified that this exchange does not mean that Android is losing relevance. For him, it just means there are more people interested in the iPhone.

And the iPhone's active installed base reached a new record in all geographies as a result of this level of sales performance combined with unparalleled customer loyalty. In fact, the latest US consumer survey by 451 Research indicates 98% iPhone customer satisfaction. We also attracted a record number of exchangers for the June quarter, with strong double-digit annual growth.

clarified Luca MaestriApple's Chief Financial Officer.

Luca Maestri, Apple's Chief Financial Officer

Luca Maestri, Apple's Chief Financial Officer

According to Tim Cook, iPhone adoption has been driven by 5G technology and, in line with what Maestri said, by the high level of customer satisfaction. In fact, Cook explained that companies should focus on working on customer loyalty and satisfaction.

As we advanced a few days ago, the iPhone increased its revenue by around 3%, reaching the 40.67 billion dollars.

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