Apple retained the title of the world’s most valuable brand in 2022, with a valuation of $355.1 billion (approximately Rs. 26,72,600 crore), according to a report. The Cupertino company’s valuation increased by 35% — thanks to its growing recognition in the market. Following Apple, Amazon and Google were named among the three most valuable brands of the year. TikTok, on the other hand, has emerged as the fastest growing brand in the world, with its valuation increasing by 215% in 2022.
Brand valuation consultancy Brand Finance said in its latest rating report that Apple became the first brand to reach a market valuation of $3 trillion. The company’s brand has grown from US$263.37 billion (approximately Rs. 19,83,000 crore) in 2021 to US$355.1 billion in 2022.
“The iPhone still accounts for about half of the brand’s sales. However, this year Apple paid more attention to its other set of products with a new generation of iPads, a revamp of the iMac, and the introduction of AirTags,” the company said. he said.
Apple services, including Apple Pay and Apple TV, are also increasing in importance to the brand’s success, Brand Finance noted.
After Apple, Amazon is once again at #2 on Brand Finance’s Global 500 ranking for 2022. The US e-commerce giant has joined the iPhone maker to cross the $300 billion mark with an increase of 38 % to US$350.3 billion (approximately Rs. 26,36,800 crores).
“Amazon sees logistics as critical, developing its own end-to-end supply chain through a growing fleet of trucks, vans and planes. Between 2020 and 2021, the brand invested around $80 billion in its logistics division, compared to a combined $58 billion in the previous five years,” the company said.
Google also saw a 38% growth in brand value to $263.4 billion (approximately Rs. 19,82,880 crore) this year, according to Brand Finance. The company said that because Google relies on advertising for the vast majority of its revenue, it was crippled early in the COVID-19 pandemic as ad spend plummeted. The search giant’s business, however, has recovered as the world adjusts to the new normal, he added.
Following Google, Microsoft retained its fourth spot in this year’s Brand Finance Global 500 rankings. The company’s brand value increased by over 31% to US$184.2 billion (approximately Rs. 13,86,390 crore).
Retail chain Walmart overtook Samsung to become the fourth most valuable brand in 2022, according to Brand Finance. The company has reached the mark value of USD 111.91 billion (approximately Rs. 8,41,000 crore) after achieving a 20% increase over last year’s value of USD 93.18 billion (approximately Rs. 7.00 .400 crore).
Samsung, on the other hand, dropped to fifth position with a brand value of US$107.28 billion (approximately Rs. 8,06,200 crore). The company became the only South Korean company among the 25 most valued brands by Brand Finance.
Unlike Samsung, Huawei has marked growth in its position from 21st to 9th in the Brand Finance 500 ranking this year. The Chinese company received 29 percent growth to US$71.2 billion (approximately INR 5,34,800 crore), the company said.
“Huawei’s smartphone business has been hit hard by US sanctions, but has reacted positively by strongly increasing investment in domestic tech companies and R&D, as well as shifting its focus to cloud services,” Brand Finance said.
In addition to leading high-value brands, TikTok was named the world’s fastest growing brand by Brand Finance. The short video app tripled its brand value last year, up 215% to $59 billion (approximately Rs. 4,43,300 crore). It took 18th place among the 500 most valuable brands in the world as observed by the brand valuation consultancy.
Similar to TikTok, Snapchat has emerged as an app marking growth in its brand equity this year. The app’s brand value grew by 184% to $6.6 billion (approximately Rs. 49,600 crore), according to Brand Finance.
WeChat is also titled as the strongest brand in the world for the second year in a row by the company. It carried a brand value of US$62.30 billion (approximately Rs. 4,68,100 crore) in 2022, as per the report.
The technology sector was once again the most valuable in the Brand Finance Global 500 ranking in 2022. The company said that the sector has reached an accumulated brand value of around US$1.3 trillion (approximately Rs. 97,66,315 crore) .
It is important to note that the brand values reported by Brand Finance do not reflect the market value of the brands and are independently calculated by the company.