Apple vice president tries to persuade employees against unionization (video)

Deepak Gupta May 26, 2022
Updated 2022/05/26 at 11:03 AM

Companies have their own policies that are not always in line with the wishes of their employees. Unions exist, to a large extent, to mediate these differences of ideas and wills, and there is not always a good relationship between companies and union structures. A case that has now been exposed, gives an account of an audio where the effort of Apple’s vice president for human resources and retail to persuade employees against unionization is perceptible.

Deirdre O’Brien makes a speech inside the company where she even mentions that it is not healthy to have a third party in the relationship between employees and Apple.

Apple doesn't like unions?

Apple's vice president of human resources and retail, Deirdre O'Brien, tried to dissuade the company's employees from joining a union in an internal video released to employees, but it quickly spread. In the video - which was sent to all of Apple's 65,000 US retail employees - O'Brien tells workers that a union would delay the company's efforts to address workers' concerns.

We have a relationship based on an open, collaborative and direct commitment, which I think could fundamentally change if a store were represented by a union under a collective bargaining agreement. Putting another organization in the middle of our relationship that doesn't have a deep understanding of Apple or our business. And one that I don't believe shares our commitment to you.

Said the Apple official at the meeting with employees.

Unionization efforts are currently underway at a number of Apple retail stores across the US, following months of worker-led protests over low wages and long working hours, including union actions taking place at retail stores in Towson, Maryland, Atlanta, and New York.

Several retail workers have recently accused the company of breaking unions. Earlier this month, Communications Workers of America - the union that seeks to represent workers at the Atlanta site - filed an Unfair Labor Practice lawsuit with the NLRB, accusing the company of holding mandatory "captive audience" meetings with employees. of the trading unit.

O'Brien stressed that a union would block Apple's efforts to quickly respond to workers' concerns.

Apple moves incredibly fast. It's something I love about our retail work. It means that we also need to be able to move quickly. And I'm concerned that because the union will bring its own legally mandated rules that will determine how we work through issues, it might make it more difficult for us to act quickly to resolve the issues it raises.

Said Deirdre O'Brien in the audio exposed by Motherboard.

Image Deirdre O'Brien, Senior Vice President of Retail + People at Apple

Deirdre O'Brien, Senior Vice President of Retail + People at Apple

The tech giant in February announced it would expand its benefits for US retail employees, including offering paid parental leave and more sick days.

It also increased the remuneration of a number of retail employees. But critics say the company took these steps amid a more demanding job market, after years of media coverage and complaints from Apple retail workers about low pay and a grueling work environment.

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