Apple has developed a product that remains the best on the market and with the most ecosystem. That is, the Apple Watch is now a personal device, but it has a wide range of applications and services that gravitate to its area of action. From Apple Music to the Encontro platform, from security mechanisms to the most basic navigation instrument, not forgetting health and well-being sensors, the smartwatch is used by millions of users.
A report just published says that global sales of smartwatches increased by 13% in the first quarter of 2022, compared to last year, and that the Apple Watch continues to have the biggest share.
Smartwatch market is growing
Apple Watch previously dominated smartwatch sales in 2021, and now new numbers for Q1 2022 claim its lead is growing.
According to Counterpoint Research, Apple sold 2.5 times more smartwatch than its closest rival, Samsung. It also sold more than the six closest rivals combined.
While the global smartwatch market saw little growth in 2020 due to the impact of COVID-19, it has continued to perform well since its recovery last year. In particular, Apple accounted for more than a third of total shipments last year, and is further increasing its influence with a market share of 36% in the first quarter of this year.
Sujeong Lim, associate director of Counterpoint, said in a statement.
In fact, the Cupertino company has given greater importance, with news both in terms of the hardware itself, and even with the operating system that expanded the action of the watch.
The high brand loyalty of iPhone users is one of the Apple Watch's success factors. This popularity seems to be higher among the younger generation, making Apple an irreplaceable market leader.
The Counterpoint manager also explained.
And will the future continue with the dominance of the Apple Watch?
Counterpoint predicts that, "Apple's market share is expected to increase further by the end of this year", but notes that Samsung is also growing. In the first quarter of 2021, Samsung had 7.8% of the market, compared to Apple's 35.9%. Now for Q1 2022, Samsung has grown to 10.1%, while Apple has grown to 36.1%.
Smartwatch sales may have grown globally, but according to Counterpoint, they remained stable in Europe.
We initially expected the war between Russia and Ukraine to have minimal impact on the market in the first quarter, but the protracted conflict and resulting logistical constraints began to affect the European region. The impact of the war will become more severe in the second quarter.
For this year, the American technology giant will be able to renew the hardware again and add better sensors. It is not expected to bring the much-requested blood pressure measurement sensor, but it may bring others, such as the skin temperature sensor.