No, you still can’t escape”baby shark.” advertising panel reports Pinkfong’s catchy children’s song became the first video to reach 10 billion views on YouTube. And no one is likely to see it anytime soon – Luis Fonsi’s “Despacito” video, which “Baby Shark” surpassed as the most popular video in November 2020, has ‘only’ got 7.7 billion views to date.
The familiar (albeit very repetitive) hook of the 2016 song is certainly part of its success, but it’s also been helped by the return to popular culture time and time again. In addition to covers by celebrities like James Corden and Bebe Rexha, “Baby Shark” also enjoyed a 2019 tour, a viral dance challenge, a spot on Just Dance 2020 and a Nickelodeon TV show that debuted in 2021. Simply put, Pinkfong has kept the track in the spotlight, where even songs like “Despacito” have disappeared.
Interest is likely not to cool in the immediate future. Nickelodeon not only renewed its “Baby Shark” show, but promised a feature film. There’s even an NFT collection if you’re determined to merge two internet trends. It might be a while before another video comes out, even with K-pop megastars routinely innovating in other areas.
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