To celebrate 75 years of North America’s premier professional basketball league, beats closed a partnership with NBA and the Canadian accessories/clothing company Better Gift Shop. The collaboration will bring a limited collection of the headphones Powerbeats Pro featuring an NBA-exclusive design on February 19, the day before the 2022 NBA All-Star event.
Featuring the Better, NBA and Beats logos, the design of the headphones is based on a cream tone, where blue and red colors complement the look of each ear tip. The accessory will also come with a charging case and themed packaging, which were designed by the Vancouver artist. Shay Semple.
Avi Gold, founder of Better Gift Shop said: “At Better, we strive to push boundaries – and this collaboration does just that. Working with artist Shay Semple, performing hand-painted artwork for the product’s refill case, made this even more special.”
“From a young age, I grew up being inspired by diverse cultures, music genres, and watching NBA games. Now it feels so surreal to see life come full circle.”
This isn’t Beats’ first partnership with the NBA. In 2019, the brand launched headphones related to the teams of the most popular basketball league in the world, such as the Boston Celtics, Golden State Warriors, Los Angeles Lakers and others.
This time, the wearable, which has a battery life of up to 24 hours with the aid of the charging case, Bluetooth Class 1 compatibility and is sweat and water resistant, comes only in a single version.
price and availability
The new commemorative Powerbeats Pro headphones will only be available in United States and not Canadavia online store of the NBA starting Saturday (19/02). Those interested will also be able to purchase them at Better Gift Shop (Toronto), Dover Street Market (Los Angeles) and NOTRE (Chicago).
The suggested retail price for the product in the United States is $249.95 USDwhile in Canada the value is $329.95 CAD.
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