Clubhouse – the popular social audio chat app – announced on Friday that it is now allowing anyone to listen in on conversations taking place on the platform via the web. The experience is initially being rolled out to Clubhouse users in the US and will work for replays and live rooms with replays enabled. It does not require listeners to have the Clubhouse app installed on their devices or connected to the platform. Separately, the Clubhouse is bringing an option to allow users to share sessions that are participating in the app on any social media network or via a messaging app.
Since its debut in March 2020, the Clubhouse has required users to log in to participate in a conversation taking place on the platform. The app also started its journey initially as an invite-only solution. However, by making a change to the existing model, introducing ‘Web Listening’ which allows people to listen in on conversations taking place in the Clubhouse rooms using their phone or laptop, without having to download the app or log in.
To allow users to listen to their content using a web browser, creators will need to have replays enabled in their virtual rooms. The replays feature is designed to allow users to listen to a recording of a live conversation in the app later.
The Clubhouse noted that ‘Web Listening’ is being implemented as an experiment, which means you may notice some bugs at an early stage. In addition, the experience is currently limited to the US, although the team is open to expanding it to more countries – and to more room types – over time.
In November, Twitter took a similar step and allowed users to listen in on conversations happening through its audio-only feature, Spaces, without an account.
In addition to being able to listen to conversations over the web, Clubhouse allows users to share conversations via a social network or copy their link to share via a messaging app. dedicated Share via… and copy link options appear when you tap the Shared button in a room to let you share the specific conversation with a larger audience.
today we are introducing a new easy way to market the great rooms. It’s called… drum roll… SHARE! we made it up and nobody thought about it before.
better yet, when you share, people now have the option to listen on their desktop – no login required 😇 pic.twitter.com/Gw2rFkMQcs
— Club (@Clubhouse) January 6, 2022
There is also a Share in the Club option you can use to share the virtual room with your followers in the app. You can also add a comment along with access to the room by selecting the option in question.
The Clubhouse is also releasing share and clip counts at the bottom of the room to help creators with information on how often their rooms are being shared. It also features a new Room Insights page, where creators will have more information in the future, the company said.
The updated sharing experience on Clubhouse is starting to roll out to Android and iOS users this week.
Overall, the Clubhouse’s attempt with the new features is to go beyond its app and make conversations on the platform more accessible. However, it seems to have lost some of its momentum as it reunited with celebrities, including Elon Musk and Mark Zuckerberg, participating in Clubhouse rooms. The app was also criticized for bad practices of moderation it is a growing number of rooms for adults.
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