Disney cancels movie premiere in theaters and takes it to streaming

Deepak Gupta
Deepak Gupta January 10, 2022
Updated 2022/01/10 at 11:51 PM

THE streaming not finished with the movie theater. And it probably won’t end, the two work very well together, making a money cycle for both of them. However, it is a huge advantage when you are a studio with your own streaming service, right Disney? Saving themselves from the increase in cases of Covid-19 in the United States and around the world, Mickey’s company canceled the premiere of “Red – Growing up is a Beast” in theaters to take you directly to the streaming

Disney will try to repeat the success of other animations on streaming

In the statement about the cancellation of the exhibition of “Red – Growing up is a Beast” in theaters, the director of Media and Distribution of Disney, Kareem Daniel said: “subscribers to Disney+ around the world enthusiastically embraced the Oscar winner soul and luca when they debuted exclusively on streaming, and we’re excited to bring the next film from Pixar, “Red – Growing up is a Beast“Given the delay in theater recovery, especially for family films, flexibility remains at the heart of our distribution decision. […]”. Only countries without the Disney+ will have “Red – Growing up is a Beast” in theaters. The premiere will be on March 10th.

Cinema and streaming: the symbiosis of entertainment

With the popularization of streaming, began the debate whether he would kill the cinema. So far, cinema is still alive and the pandemic has served streamings of the big studios to test releases directly on the platforms. What can be seen today is that there is a union between the two forms: the release of a film on the big screen is seen with good eyes by the public, generating expectations at its premiere (a form of advertising as well). A good debut generates engagement with the audience. And with the window of exhibition in cinemas reduced, those who miss the opportunity to see in this period will watch on streaming. And in the end, both sides profit.

As we recently published, WandaVision was the most pirated series of 2021. However, that won’t be bad for the Disney and not for yours streaming. The series plays an important role in the cinematic universe of Marvel, which should compensate for the Disney at the premiere of the next film Doctor Strange. Let’s wait for May.


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