Disney creates a sector focused on international productions for its streaming

Deepak Gupta
Deepak Gupta January 19, 2022
Updated 2022/01/19 at 9:25 PM

THE disney don’t stop investing heavily in your streaming service, The Disney + (read plus). After some measures, such as withdrawing the premiere of “Red – Growing Up” from theaters because of the growth of the Omicron variant and leaving it exclusive to the streaming (in countries with Disney +) and reformulate its pay-TV channels here in Brazil, now the company do Mickey will structure the international production segment of the plus.

Veteran of the company will be director of the “hub” of the streaming

To lead the project, the disney chose Rebbeca Campbell, silver of the house who joined the company in 1997. She was president of Disney EMEA (Europe, Middle East and Africa) and held the same position with ABC Owned Television, responsible for the TV stations of ABC, from 2010 to 2017. Now the veteran will be Director of Content and International Operations for Disney streamings. This new sector of Mickey’s company will act on two fronts: content for the Disney Plus in the United States and supervision of the exclusive international productions of the streaming. The idea is for the company’s new board to act as a hub, a central, for exclusive content around the world. Campbell will report directly to the CEO of disney, Bob Chapek.

Among the novelties presented in its plans is doubling the number of countries served by the Disney + (this makes it easier to play the movies straight to the streaming, without depending on the cinemas). Currently, the company says it has more than 179 million subscribers to its streaming services, also counting the ESPN+ and Hulu (not available in Brazil).

Disney+ comes with everything and the others take care

THE Disneyand no kidding in service when it comes to streaming. This week, the reformulation of the company’s channels on pay TV was launched. Among the channels eliminated are Disney XD, Disney Junior, Nat Geo Kids (these three aimed at children), FXM and Nat Geo Wild. Star Life (formerly Fox Life) will become Cinecanal from the end of March. Fox Sports became ESPN 4.ESPN Brasil will now be ESPN. ESPN, which broadcasts international sports and primarily American sports, will be ESPN 2. The former ESPN 2 will be ESPN 3.

In addition, the idea of ​​expanding to more countries is not only a matter of selling more subscriptions, but also of depending less on cinemas in times (still) of a pandemic. “Red – Growing Up is a Beast” will be released on streaming in countries that have Disney +. Thus, the company will not waste time with a ready-made film that will not be generating revenue in the cinema.


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Source: Tech Crunch

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