One of the main companies supporting the creation of Metaverse, Disney registered a patent that promises to bring new experiences to its theme parks. Approved on December 28, 2021, the registry describes a technology capable of analyzing the position of visitors and, based on that, display interactive 3D elements for them.
The novelty is also described as something capable of functioning without the aid of a virtual reality headset or augmented reality device. The company’s intention is to offer a “virtual world simulator in real environments”, breaking the barriers between the two universes.
This may be just one of several Disney initiatives in exploring the Metaverse. In November of last year, CEO Bob Chapek stated that the organization is preparing to unite real and virtual elements more and more closely with the intention of producing their own interactive stories.
Metaverse from smartphone
According to the documents completed by Disney, the new technology used in their parks must work together with smartphone apps to work. The company should not be the only one to invest in such solutions in the park segment: MGM Resorts’ CSO, Tilak Mandadi, is also betting on the combination of digital and real as a trend to be pursued.
“As we look to the future, connected park experiences that transcend the barrier between physical and digital and unlock new layers of storytelling are a very exciting focus for us.”, wrote Mandadi in 2020 on his LinkedIn account. He describes the experiences as something both unique and connected, with features that constantly change to preserve the sense of discovery.
To the Los Angeles Times, Disney said it currently has no plans to put into practice the technology described in its patent.. However, the company must continue to invest in new trends to strengthen its presence in the theme park segment, which, in 2021, generated nearly US$17 billion in revenue, despite the global restrictions imposed by the COVID-19 pandemic.
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