2021 was a very troubled year for the facebook/goal. Various accusations of doing nothing against fake news and helping polarization in the United States, lack of moderation of hateful content against the Ruainga ethnicity, Myanmar and global blackout. These various problems were one of the reasons that led the company to change its name, adopting the Goal (which few people use). But 2022 already starts with a new problem.
Facebook banned ads based on words used
60 companies accuse the Facebook to ban not only your ads, but also the accounts used in the Facebook ads (company service for creating the ads on the social networks). Companies sought to advertise advertisements related to women’s health and well-being and also to men. An example of one of the advertised services that is helpful for either sex was about pelvic floor strengthening products. Joylux, the company that sells such a product for women, did not show a complete picture of its device called a vFit (and it looks like a vibrator). However, he used the words “pelvic floor”, and the ads was not authorized.
THE Center for Intimacy Justice, which studies guidelines for ads of intimate health on social networks, disclosed the difference between authorized advertisements for male products. While the images of the companies’ ads from the companies surveyed follow the basic style of database photos, some ads for men’s products (which you can see in the images) rescued by the group use a double-meaning idea and more direct texts. Some even too direct.
Source: Center for Intimacy Justice.
Facebook says not to ban words
According to the report, most ads for female intimate health as “adult products” (those from Sex Shop). Joylux, cited above, hired an agency specializing in appealing against rejections of ads. Unfortunately the ads are now unclear about what is being advertised, which is detrimental to any company. THE Facebook defended itself by saying that it does not ban words like “vagina” and “menopause” (words obviously related to women’s health), but only rejects the position of the ads, such as age group, audience and location. If you’ve worked producing ads, may have encountered rejections from the Facebook as “financial discrimination” for indicating that an ad for an apartment in Balneário Camboriú was for the upper-class public.
THE Facebook has already been accused of fueling disinformation. And in a country that does not have a public health service (not to mention how intimate health is something ignored by the majority, regardless of sex, worldwide), the policy of banning ads gives Meta’s social network again leads to misinformation.
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