O Facebook announced today, the 22nd, that the tool Facebook Reels is available globally and for iOS and Android apps. O reels appeared first in Instagram, social network also owned by Goaland is the answer of Mark Zuckerberg to the growth of TikTok and their short, viral videos.
Facebook Reels started in the United States
THE Goalstill known as Facebook Inc., released the tool to users in the United States in September 2021. In announcing the global launch of Facebook Reelsthe company announced that the functionality is the fastest growing in the Facebook and not Instagram. In addition, videos represent half of the content consumed on Facebook.
Facebook Reels brings new monetization method
With the company’s prioritization in relation to the Reels and video productionsthe functionality will also bring a new way to content creators monetize on the platform. “We are making direct monetization options available to Facebook Reels through ad revenue sharing and fan support. We are expanding Facebook Reels Overlay Ads testing to all creators in the US, Canada and Mexico and to more countries in the coming weeks,” said the Goal.
Other news announced by Goal are:
- Editing Tools for All Types of Content Creators: New creative editing tools like Remix of Reels shared publicly on Facebook, 60 second long Reels, and creating Reels from a Story. Video cropping tools, which make it easy to edit live or long-form videos (which are still the formats preferred by many creators, such as game content creators) directly in the Reels format – so creators can experiment with Reels and create short videos that complement your other video content.
- Enhanced Reel Discovery and Creation: On Facebook, there are many ways and places for people to discover Reels and new content creators to follow. THE Goal released updates that will make it easier to create and discover Reels across Facebook – like the new Reels section in the Watch tab and Reel suggestions in Feed.
- Brand fit controls: These include Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner Ads and Stickers in Facebook Reels in all regions where they are available, giving advertisers more control over how their ads appear in places they don’t think are suitable for a content creator’s brand or campaign.
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