Facebook wants to make NFTs more attractive to an older audience

Deepak Gupta
Deepak Gupta January 20, 2022
Updated 2022/01/20 at 9:26 PM

We’ve been talking about NFTs, as these have become a new type of internet business that is on the rise. However, there is the fact that older people may not handle the processes that this involves as well – a situation that the company Goal want to solve through their social networks.

A new report from Financial Times states that the teams Facebook It’s from Instagram are planning features that would allow their users to display the non-fungible tokens on their profiles – along with another tool that would allow them to create NFTs directly on the platform itself. Meta also reportedly “discussed” the launch of its own marketplace for users to buy and sell tokens within the networks.

Instagram boss Adam Mosseri recently said the platform is “actively exploring” NFTs and thinking about ways the company “can make them more accessible to a wider audience.” Also, last October, Meta CEO Mark Zuckerberg spoke about how the metaverse will need to support “ownership of digital goods or NFTs”. Taking into account that Facebook has been losing its numbers of younger users, who migrate to other networks, this amplitude would be related to older people.

like the The Verge mentions, if the company were to release these tools, it would be the biggest show of mainstream support for NFTs to date and would help solidify the controversial assets’ place in the digital world. What’s more, adopting NFTs could also help Facebook’s parent company exert greater influence in the Metaverse – a nebulous concept of interconnected virtual worlds that we’ve also talked about here at Connected World.

Nonetheless, the Financial Times report says that Meta’s efforts in this regard “are at an early stage and could still change.”

Via: Gizmodo, The Verge

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