Game Studios Unite to Expand Industry in Africa – Techdoxx

Deepak Gupta February 23, 2022
Updated 2022/02/23 at 8:18 AM

Ten game development studios in Africa have come together under one umbrella, the Pan Africa Gaming Group (PAGG), in an effort to unify the continent’s currently fragmented gaming industry. The association is expected to boost uptake of the games on the continent and increase developer talent.

The announcement was made today against the backdrop of Africa Games Week 2022, taking place in Cape Town, South Africa. PAGG said it aims to grow the industry twice a year and put Africa “on the map of the global gaming industry”. games”.

The game studios in the new lobby are from South Africa Sea monsterSenegal Kayfo gamesCameroon Kiro’o Games, from Ghana Leti Artsfrom Tunisia Digital Maniafrom ethiopia Qen Gamesfrom kenya Usiku gamesfrom Tanzania Khanga Street,
DopeApps from Rwanda and Messeka Games, with more expected to join soon. Collectively, the current members have developed over 50 games.

PAGG will gather games developed by its members for publication under Garaan African game store, and AfroComix, a content hub for Afrocentric creative work. These channels will enable content distribution and monetization, enabling locally relevant payment options including mobile money and airtime charging. They also plan to increase the number of next-generation game developers from Africa through training and incubation, a role that has already taken off in Kenya, at the Nairobi Game Development Center.

“One of our core values ​​is not just building a game collection, but incubating the African game industry of tomorrow. There is already a wealth of incredible talent on the continent, with more graduating each year from top game development schools like Rubika. Most graduates, however, are relegated to doing remote work for overseas clients due to a lack of job opportunities in local games. Let’s fix this,” said Leti Arts CEO Eyram Tawia.

PAGG’s founders hope to grow the gaming industry in Africa twice a year. Image credits: PAGG

The lobby will be governed by a founding board made up of the continent’s top gaming entrepreneurs and who will be joined by Peter Kihara (formerly Goldman Sachs and PWC) who will serve as the group’s CFO and Jake Manionthe BAFTA-nominated director and former game director at Aardman Animation in the UK, as the group’s creative director.

Each game studio will maintain its autonomy, but will be involved in voting on proposals or resolutions put forward by the board. Dawit Abraham, CEO of Qene Games (Ethiopia) will be PAGG’s spokesperson.

The gaming industry in Africa is expected to grow exponentially due to growing interest among young people and as more people connect to the internet. According to the 2021 GSMA mobile economy report303 million people, about 28% of Sub-Saharan Africa’s population, are connected to the mobile internet, a number that is expected to grow to 474 million by 2025, creating an even larger market for the gaming industry.

South Africa has the highest player saturation in all of Africa, with 24 million people (nearly half of its population) playing games, according to Games Industry Africa. report. Other important markets include Ghana, Nigeria, Kenya and Ethiopia. In 2021, South Africa generated the highest total annual gaming revenue at US$290 million, followed by Nigeria (US$185 million), Ghana (US$42 million), Kenya (US$38 million) and Ethiopia (USD). $35 million).

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