Global Marketing Automation Market Expected to Grow 14.2% in 2022

Deepak Gupta July 26, 2022
Updated 2022/07/26 at 7:24 PM

After rapid growth, especially over the last four years, the global marketing automation market continues to expand.

A study reveals that, on average, 56% of companies turn to marketing automation, while 40% of B2B companies plan to adopt the technology.

After the accelerated growth, especially in the last four years, the global marketing automation continues to expand.

According to data from the “Marketing Automation Global Market Report 2022”, the expectation is a growth rate of 14.2%, which corresponds to 5.8 billion dollars this year. Experts involved in the subject estimate that by 2026 the global marketing automation market will reach 9.36 billion dollars.

Currently, around 56% of companies worldwide are using this technology in their communication strategy, according to a study carried out by the consultancy Emailmonday. In the universe of B2B brands, 40% of companies plan to adopt marketing automation.

According to Marcelo Caruana, Head of Marketing at e-goi - marketing automation platform - the growth and intensification of use are a reflection of the benefits that companies obtain by automating communication with their current and potential customers.

Automation can save professionals a lot of time, especially when tracking leads through sales funnel until conversion. Automation, combined with data analysis, also allows you to obtain complete insights about customers, to send the right offer at the right time and nurture your consumers.

According to Marcelo Caruana, automation can be applied to various communication channels between the brand and the customer. "O e-mail marketing is the most common channel in marketing automation, but other tools like webpush, SMS, and social media can be part of this flow. It is also possible to integrate the automation platform with other software, to offer an even more complete experience, such as a Customer Relationship Management (CRM) and a Customer Data Platform (CDP)”, he concludes.

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