Google Trends: Create “accurate” information for the internet

Deepak Gupta May 30, 2022
Updated 2022/05/30 at 7:13 PM

Nowadays there are several digital platforms for which we produce information. Whether for our website, for social networks, or for third-party services, among others. The main objective of the information produced is to reach the greatest number of people.

For those who have a website, Google Trends can be an excellent tool when creating content. Find out why!

Google Trends: What Can We Know?

Do users search more by vehicle or by car? Search more for SARS-COV-2 or COVID-19? Are you looking more for Russia or Ukraine? This and other questions can be easily answered using Google's free service, Google Trends.

With this service it is possible to choose the country, decide in which period to apply the filter, indicate if you want it to be searched in all categories or in a specific one and also indicate if you want the filter to be applied to Google searches, news, images, etc.

Google Trends: Create information

You can use Google Trends to see which Google searches are popular. Trends collects data from searches performed around the world, removes personal information and categorizes the data.

Here are some actions you can take with Google Trends:

  • Get statistics about searches in specific times, places and categories.
  • See details about top news in the Spotlight stats.
  • View search behavior on Stories that are currently popular, such as related articles and topics.
  • Explore trends on Google Search and YouTube.

You can access two examples of Google Trends data:

  • Real-time data is a sample of the last seven days
  • Non-real-time data is a separate sample from real-time data and dates back to 2004 and up to 36 hours before the survey.

Google Trends: Create information

Google Trends provides access to an essentially unfiltered sample of actual search requests made to Google. Data is anonymous (no one is identified personally), categorized (when determining the topic for a search query) and aggregated (grouped). This allows us to present interest in a given topic across the world or at a city level.

It is also possible to see trends from previous years. Here's what people were looking for in 2021.

Google Trends

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