Instagram expands remix feature for all new videos, TikTok working on paid subscriptions

Deepak Gupta January 21, 2022
Updated 2022/01/21 at 7:29 AM

Instagram has expanded support for the ‘Remix’ feature for Reels to any video shared on the platform, allowing users to create a video response to regular videos on the service. The Remix feature will work similarly to rival TikTok, which also allows for a similar feature. Meanwhile, TikTok announced that it is also working to add support for paid subscriptions, which will allow content creators to monetize their content. The announcement comes days after Instagram also announced it was testing paid subscriptions to its service.

Meta-owned Instagram announced on Twitter that it was launching a feature to allow users to remix any new public video uploaded to Instagram. Creators will have access to a much wider set of content to choose from as the exclusive Reel feature is now available for all videos. Users will see a Remix this video option in the menu for any new videos uploaded to Instagram after the feature launches – Instagram says videos posted before the feature launches will not be affected. Remixed videos can be shared on Reels, according to the company.

In December, Instagram boss Adam Mosseri revealed that the service’s top priority for 2022 was doubling videos. The platform will focus on four main areas – messaging, transparency, videos and creators – in 2022. The company plans to consolidate all of its video formats into Reels. “We’re going to have to rethink what Instagram is because the world is changing fast and we’re going to have to change with it,” explained Mosseri in a video posted on Twitter.

Meanwhile, TikTok has begun testing support for paid subscriptions, which will allow creators on the video-sharing platform to monetize their content, as confirmed by the company. On the edge. TikTok already offers the ability to tip qualified creators on the platform, and the subscription feature can give creators the ability to show unique content to followers on the service. Earlier this week, Instagram announced that it was working on a paid subscription feature that will allow creators and influencers in the US to charge for their content on the platform.


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