Recently, Instagram started testing paid subscriptions with some content creators and influencers in the US, allowing them to charge their followers a monthly fee in exchange for exclusive content, live videos, stories, and a purple badge next to their username. to show that they are registered. when they interact with the creator. While the paid subscriptions feature is only available to some content creators in the US, the feature has now been spotted in India with pricing tiers to subscribe to some content creators in local currency.
According to screenshots shared by Twitter user Salman Memon (@salman_memon_7), Instagram is showing the option to subscribe to select creator accounts. The subscription price is displayed in rupees, with different prices — Rs. 89, R$440, and Rs. 890 per month. Gadgets 360 was able to access the subscription page on one of the creator’s profiles, with the option to pay via in-app purchases on both Android and iOS. according to one report, US paid subscription prices range from US$0.99 (approximately Rs. 74) to US$99.99 (approximately Rs. 7,400) per month.
The app also shows purple badges next to a username and details of what subscribers are entitled to, such as subscriber-only stories, exclusive live videos alongside the aforementioned subscriber badge. There is currently no way for creators to set up their accounts to receive paid subscriptions in India. “For now, subscriptions will only be available in the US, but we hope to make subscriptions available to more markets soon,” an Instagram spokesperson told Gadgets 360.
Meanwhile, rival TikTok recently revealed that the company was working on paid subscriptions, allowing the creators of the video-sharing platform to monetize their content. The feature will complement the ability to tip creators on TikTok, giving them the ability to earn a steady income. Microblogging service Twitter also introduced Super Follows last year, allowing users to share subscriber-only content, including “behind the scenes” content, early previews and subscriber-only conversations (for tweets) with their followers on the service.