According to the latest market report published by IDC (International Data Corporation), In the last quarter (Q4) of 2021, Apple sold 17.5 million iPads. This number represents a drop of 1.6 million units compared to the same period in 2020, when 19.1 million branded tablets were handled.
Even with this 8.6% reduction, the Apple managed to extend its lead over rival Samsung and increase its total market share.
And how is that possible? According to IDC, the explanation lies in the overall decline that the tablet segment has faced recently, currently around 11.9%. The biggest affected were Samsung and Lenovo, with sales decreases of 21.6% and 25.6% respectively, when compared to the data of the last quarter of 2020.
Considering the entire year of 2021, we have the Apple with 34.5% market share in the tablet segment, followed by Samsung, with 18.3%. Isolating only the fourth quarter, Apple has a 38% share, against 15.9% for rival Samsung.
The explanation for this decrease in the tablet market is the fact that people bought many of these devices at the beginning of the pandemic, due to remote work routines and the COVID-19 pandemic. Now, sales levels and demand are stabilizing, returning to standards considered “normal” by the market analysis company.
Encouraging data, even with drop
When added together, tablet sales reached 46 million units in the fourth quarter of 2021. For the full year, total sales reached the mark of 168.8 million units, the highest since 2016.
Despite the slowdown, IDC points out that sales should remain high for the next few months, at levels higher than those seen during the pre-pandemic period, as many companies and educational institutions continue to bet on remote work.
IDC points out that Apple has been working on new features to improve the iPad ecosystem, such as Universal Control, which was recently available in Beta. already the Samsung is expected to announce its new generation of tablets with Qualcomm Snapdragon 8 Gen 1 chipset on February 9th. Read more about the rumors in the following article:
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