iPhone and Android users spend more than 4 hours a day on apps, and TikTok is the leader

Deepak Gupta August 4, 2022
Updated 2022/08/04 at 7:19 AM

It is nothing new that people who currently have a smartphone, and that is the overwhelming majority, use their cell phones a lot of the time to access applications. Gone are the days when the main function of a cell phone was to make calls and send messages.

And now, a recent study shows that iPhone and Android smartphone users spend more than 4 hours a day on the device’s applications. Furthermore, it seems that the Chinese social network TikTok is the most used app.

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iPhone and Android users spend more than 4h/day on apps

According to recent data from a study carried out by the app intelligence company date.aithere are at least 13 markets where users spend more than 4 hours a day using applications on their mobile devices.

Specifically, these countries are the United States, Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey and the United Kingdom, where users spend more than 240 minutes a day exploring iPhone and Android phone apps. In turn, in three of these countries, namely Indonesia, Singapore and Brazil, users end up spending more than 5 hours a day on social networking applications and other services.

Therefore, according to the study, the strong use of apps during the COVID-19 pandemic seems to continue today, that is "the pandemic may have led to more lasting impacts on app usage. It appears that mobile consumers who adopted new apps and behaviors during the pandemic may have continued despite the so-called 'return to normal' in 2022”.

Of the countries where the growth in the use of apps stands out is Australia (+40%), Singapore (+40%) and Canada (+20%). But some markets showed little growth or even a decrease, as is the case of Brazil (-5%), Turkey (-5%) and Argentina (-5%).

As for the applications themselves, in the second quarter of 2022, the most downloaded were Instagram, Facebook, TikTok and WhatsApp. In terms of consumption, TikTok leads, followed by YouTube, Tinder and Disney+. With regard to monthly active users, Facebook comes first, followed by WhatsApp, Instagram and Facebook Messenger.

How many hours a day do you use the apps on your smartphone?

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