The global smartphone market is full of manufacturers looking to sell their phones. However, two of them have been dominating it for a long time: Apple and Samsung. As the numbers show, it seems iPhone but currently being untouchable.
iPhone vs. Samsung: Market shares are far apart
In the USA in particular, the iPhone has long been in first place. In the Christmas season alone, the market share of Apple smartphones was 56 percent. Samsung, on the other hand, had to be satisfied with less than half, with a market share of 22 percent. However, Apple’s performance in the 4th quarter of 2020 was even nine percent better than in the 4th quarter of 2021. Here, Samsung only had a mere 16 percent market share.
iPhone is becoming a status symbol in China
Apple also increased its market share significantly in China with the sale of the iPhone. For the first time in six years, the manufacturer is back in first place, while brands like Xiaomi, Huawei and Co. are now only in the top 10.
Battle for the patents: who will win the race here?
The two companies are also constantly in competition when it comes to innovation. As research by GIGA revealed, Samsung is further ahead here.
While Apple is only seventh in the international ranking with 2,541 patents in 2021, Samsung is in second place with 6,366 patents. If you add the 1,975 patents held by “Samsung Display Co. Ltd”, Samsung even almost takes first place. However, this is occupied by IBM, a US IT and consulting company. In September only on the Apple Samsung with the iPhone 13 Pro before.
Source: GIGA, Counterpoint Research