As of January 25th, customers of LATAM can send and receive for free text messages fur WhatsApp, Facebook Messenger and iMessage during the flight. Initially, the functionality will be available in 56 Airbus A320 family aircraft that perform flights within Brazil and flights from the country to other destinations in South America. LATAM intends to extend the service to other aircraft in its fleet, including those traveling internationally outside South America. The free package is only valid for text messages – that is, it does not support the transfer of photos, videos or other files. Similar to cell phone carrier plans that do not place data caps on messaging apps.
How the LATAM service will work
To access the service, the customer must put his mobile device in airplane mode, connect it to the LATAM Play Wi-Fi network, type “latamplay.com” (without the quotes) in your browser and select free texting package. If the customer prefers, there are other paid packages for browsing or streaming. when entering the network LATAM Play, the customer also has free access to more than 700 hours of premium content, including movies, documentaries, series and music. Check out more details in this video.
LATAM seeks to expand connectivity and in-flight entertainment
The free text messaging package is one of LATAM’s initiatives to expand connectivity and the offer of in-flight entertainment amid the resumption of air travel and with smartphones and tablets increasingly popular. Until then, the facility was only offered to LATAM Pass customers in the Gold, Gold Plus, Platinum, Black and Black Signature categories, who have a complete and free internet package on domestic flights through a voucher sent by LATAM few days before the flight.
In November 2021, the airline and the WarnerMedia partnered and began offering content from the streaming service on domestic and international flights HBO Max. Among the titles are options such as “Friends: The Reunion” and “Raised by Wolves”, “Chernobyl”, “Mare of Easttown” and “The Undoing”.
More recently, on December 10, 2021, the LATAM surprised passengers on the Guarulhos-New York flight with the exclusive exhibition of the first chapter “And Just Like That..”, a revival of the series “Sex And The City”, which had premiered a day earlier on HBO Max.
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