Mention Me Customer Referral Platform Raises $25M Series B Led by Octopus Ventures – Techdoxx

Deepak Gupta
Deepak Gupta January 20, 2022
Updated 2022/01/20 at 8:14 AM

mention me, a platform for generating customer referrals, raised a $25 million Series B round, led by London-based Octopus Ventures. Eight Roads Ventures, the lead investor in the previous round, a $7 million Series A in 2018, also participated.

The London-based startup helps companies turn referrals into a channel for acquiring customers, as well as collecting data for other marketing activities.

Mention Me now plans to expand to the US and develop its product offering.

Customers include Puma, Pret a Manger, InsurTech Bought By Many, Bloom & Wild and ASOS.

Its competitors include Friendbuy (raised $1.8 million), Talkable (raised $4.2 million), Extole (raised $28.7 million) and Yotpo (raised $436 million).

Andy Cockburn, CEO and co-founder of Mention Me said: “With the disappearance of third-party data, diminishing returns on paid social media and consumers increasingly burdened by endless branded advertising, our technology puts advocacy at the heart of marketing to reconnect marketers and consumers. The most successful brands are realizing how this can drive growth, increasing customer acquisition and returns across the spectrum of marketing activities.”

Octopus Ventures Director Uthish Ranjan, who will join Mention Me’s board, commented: “Mention Me’s pioneering approach to customer advocacy and impressive growth trajectory is creating a new strategic marketing technology channel. We believe the team is well positioned to accelerate its growth in the ever-changing world of marketing and we look forward to supporting its international expansion.”

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