(Ploonge+) 3 Experiments for Early-Stage Founders Seeking Product Market Fit: Elise King, Director of the Entrepreneur Residency Program at Human Ventures and a member of the firm’s investment team, spoke to the founders and told us how to find suitability for the product market.
Dealing with touchpoints on your customer’s path to purchase: Returning contributor Jonathan Martinez shares his thoughts on using segmentation and retargeting to increase conversions:
There are numerous resources that can help you extract valuable insights and knowledge. One of my favorites is the Facebook Ads Library, which is a repository of all the ads on the platform that are currently active. This library not only provides information about competitors, but also valuable information about other companies in the same verticals or brands that are simply running a great performance marketing program. Another gold mine is an email repository called Really Good Emails.
(Ploonge+) 11 Ways to Make Personalized Shopping More Effective and Profitable: Ecommerce platforms should use all the signals they can detect to triangulate shoppers along the customer journey, writes Vitaly Alexandrov, Founder and CEO of Food Rocket.
Alexandrov takes us deep into the online shopping space, sharing marketing tactics and data insights that make mundane shopping experiences more memorable.
“There is no longer a question of whether or not to offer personalized digital experiences. Anything less is a death sentence for your brand’s long-term success.”
(Ploonge+) How should non-technical founders collaborate with software developers? As we mentioned in our last roundup, I interviewed Wolfpack Digital CEO Georgina “Gina” Lupu Florian.
Can you describe the onboarding process for new clients? How do you assess your requirements and what information do you need before sharing schedules and budgets?
The fundraising process can vary greatly depending on the particularities of each project and collaboration. We typically evaluate the information provided by our customers and come up with a proposal that we further refine with the customer as we discover more about the product along the way.
To arrive at a robust and estimated project schedule and budget, we consider user stories, wireframes and/or a requirements document as the perfect starting point. We can collect them directly from our customers (if they have them ready after attending the incubators, etc.), or we can help assemble them and participate in a discovery phase, which normally takes a few hours to a few days. Once we have enough information to prepare a proposal, it usually takes less than a week to deliver it.