By managing Windows and the apps that run on it, Microsoft is uniquely positioned to influence users. The software giant is not in the habit of making use of this situation, but there are cases in which it seems to be unable to resist.
These are situations that users do not like and have expressed their position. This happened again, this time inside the Office, with the presentation of advertising that no one asked for and certainly many do not want to have.
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Microsoft has exploited Windows and in some situations places direct or indirect advertising for its products and applications. This is a way of attracting new users, but it is not always carried out in the clearest way and that can affect users.
This is again being seen in the Office, with a proposal that seems to be very attractive to users. The Microsoft 365 Family pack is available for 3 months for just 0.99 cents, which might even be interesting.
This is so disappointing. pic.twitter.com/1b9fVMnY2U
— Lee Holmes (@Lee_Holmes) August 12, 2022
The problem with this situation is not the proposal or the price, but the way in which it is being carried out. Microsoft has placed this message in a place where security notifications normally appear and this may mislead users.
On the other hand, the simple fact of appearing advertising is not to the liking of the users, even more in a software that is already paid for. They do not want the presence of these elements in the software, which they seek to keep free of any unnecessary extras.
Microsoft is dropping ads into #Office2021 in an attempt to switch customers to the annual 'subscription' #Microsoft365
99 cents for three months isn't bad but it might not be the best choice of Office 2021 users.https://t.co/oRZLw6BmlN pic.twitter.com/QX2ZP9J983— Office Watch (@OfficeWatch) August 10, 2022
This type of advertising display is not new at Microsoft and will likely not end. The software giant often uses high-profile locations on Windows to promote its apps and services too directly.
This is certainly not a situation that users want in Office or any other Windows app. Microsoft has been trying this advertising too directly, which nobody likes and which certainly won't have a high return.
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