If you want to buy a new smartphone these days, you can usually choose from a wide range of models. It almost doesn’t matter whether it’s a Google pixels or an iPhone, large or small, there should be something for almost every taste. There are also several options for the colors. However, one coloring occurs more rarely than others. There are economic reasons for this.
Google Pixel and Co.: Less white
Whether Google Pixel or other brands, there are red, blue or black phones. But even if they also exist, white smartphones are comparatively less common. Interested parties can sit up and take notice all the more when a new one is announced, for example with the OnePlus 10 Pro Supreme Edition. The Chinese manufacturer’s manager Liu Fengshuo explains to Weibo why the white color is not considered more often for production.
The answer is surprisingly simple: making a phone with a white body that ends up looking really good is just harder in practice. If the interplay of color, material and workmanship fails, even small deviations could change the look of the final device drastically. For a lasting uniform visual impression, more effort would have to be made overall.
White Cell Phones: More Difficult and More Expensive
Fewer models meet their own quality requirements. The production is also more expensive: At OnePlus, for example, they spent three months working on the right combination of colour, material and workmanship. It took almost 100 attempts before everyone was satisfied with the result. Finally, phenomena such as color changes or fingerprints would have to be planned in advance. That’s why many providers simply avoid white cell phones – this saves time, money and nerves.
If you want a white cell phone, you’re sure to find it nonetheless. The new Galaxy S22 models from Samsung, for example, are also available in white. The iPhone 13, on the other hand, comes in a version that looks white but is officially called “silver”. And if you’re a man, you should just put your smartphone down altogether anyway.