Panini bets on vending machines to increase sticker sales

Deepak Gupta
Deepak Gupta January 20, 2022
Updated 2022/01/20 at 1:32 AM

With the growth of album and sticker sales, the panini partnered with the House Group and will sell stickers at self-service machines in malls, subways and airports across the country. Casa Group is a multinational vending machine franchise company specialized in the development of customized projects for retail.

From now on, fans of collections and football will have another channel of contact to get their sticker album, being able to acquire it in subways, malls and airports in the country, through Vending Machines. The first unit is already in operation. The machine was installed inside the Consolação subway station, in São Paulo, and offers Brazilian Championship figurines and cards, with several sales kits.

The novelty comes to bring convenience to the collector who, in addition to having access to the passion for collecting in newsstands and on the Panini website, will be able to buy albums and packs of stickers with autonomy in a 24/7 service option. In this scenario, vending machines help to incorporate the habit of collecting into the collector’s daily life, providing a fast and dynamic offline experience.”, said José Eduardo Martins, president and CEO of Panini Brasil.

Marcel Magalhães, the executive responsible for the expansion of the franchise, bets on the gradual growth of machines in operation over time: ”We strongly believe in this project because it comes to aggregate, to facilitate the purchase of items from newsstands at any time”, he added.

It is worth remembering that expansion can happen even faster than they imagine. At the end of November, the 2022 FIFA World Cup begins in Qatar. This is a real moment of sales explosion, where several collectors emerge.

The Panini Group has subsidiaries throughout Europe, Latin America and the United States. It is the world leader in the collectibles and publishing sector and the leading multinational publisher of comics, children’s magazines and manga in Europe and Latin America. The company has distribution channels in more than 150 countries and has a team of more than 1,200 people.


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Source: Sports MKT

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