Pinterest adds augmented reality furniture shopping to its app

Deepak Gupta January 31, 2022
Updated 2022/01/31 at 5:37 PM

Pinterest is expanding its augmented reality “try it out” feature to home furniture. With the update, users will be able to preview how furniture and other home decor will look in their space.

The company has partnered with major retailers including Wayfair, Crate & Barrel, Macy’s and Target, who have made more than 20,000 products for the service. And like Pinterest’s previous AR testing capabilities for , the new furniture pins are shoppable, so users can buy the items they’re trying out.

Pinterest isn’t the first to use augmented reality for furniture shopping – Ikea introduced an AR-powered app – the app can also recommend specific items based on your past searches and pins you’ve saved. “Home decor, redesign, and planning for the future is one of the main things people come to Pinterest for,” says Jeremy King, Pinterest’s head of engineering.

While the new pins have an obvious benefit for retailers, King says the platform’s creators are also interested in the feature. Pinterest has been leaning on features for the past year, and while AR purchases aren’t explicitly a creative tool, it does give app lifestyle influencers another avenue to create content ().

And while the company has had purchasable AR for beauty products for years, the addition of furniture will greatly expand the number of purchasable pins with “try it out” enabled, from 14,000 beauty pins to 80,000 home decor pins.

In addition to boosting Pinterest’s commerce capabilities, having a catalog of purchasable AR objects seems to make the service well-positioned for eventual metaverse play, in case anyone does. “We’re definitely watching,” King says of the metaverse. “The good news is that all this technology translates exactly into the metaverse. I think it’s on the way, but there aren’t many people buying physical objects in the metaverse yet.”

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