THE Brand Directory is one of the leading organizations that analyze brands on the planet and, throughout the beginning of the year, it launches a brand equity analysis of the main companies in the world. Last year the technology market was very busy and many companies benefited from the continuation of the pandemic, according to the organization’s analysis, the one that did most well in 2021 is the applewhat CStart this year as the most valuable brand in the world.
According to the survey, the Apple brand had a 35% appreciation during the past year and reached a value of US$ 355.1 billionthis is the highest price recorded by Brand Directory of a brand. It is worth remembering that the organization is based on its own assessment of each company and this value does not reflect the market value of a brand.
The organization points out that the year 2021 for the apple was quite spectacular, mainly because it became the first company to be worth $3 trillion in market value at the beginning of this year. This new brand value grew as the Cupertino giant improved the positioning of its core brand, effectively applying it to a variety of devices and services.
Credits: Apple Disclosure
During the past year the company invested heavily in several other types of devices besides smartphones, launching new generations of iPads, iMac and devices like AirTag, in addition, its services, such as Apple TV, have become even stronger. But the company’s flagship remained the iPhonewhich corresponded to half of the devices sold by the company, becoming a real success, including putting the Apple as the number one smartphone maker in China again.
10 biggest brands in the world in 2022 according to the Brand Directory:
- Samsung Group
- ICBC (Industrial and Commercial Bank of China)
In this year’s list of most valuable brands stands out the Googlewhich has a value of increased by 38% to $263.4 billionand the Samsungwhich increased its brand by 5% and obtained a vamount of US$ 107.3 billion.
However, the most surprising company is not in the ranking yet, the TikTok saw a 215% increase in its brand value and reached the value of US$ 59.0 billion, if the growth continues as it is, very soon the social network could appear among the 10 biggest brands in the world. You can read the entire report on the world’s top brands in this link.
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