Samsung completes 16 consecutive years in the leadership of the TV market

Deepak Gupta February 22, 2022
Updated 2022/02/22 at 11:14 AM

THE Samsung is a giant in several areas of technology, being one of the leaders in the sale of smartphones worldwide and various home appliances, such as its smart TVs, which are the best sellers worldwide in the last 16 years. This feat by the company’s television division is quite impressive and held up through 2021, where it was responsible for almost 20% of all TVs sold all around the world.

According to an analysis by the Om Day, consumers continue to see the South Korean giant as one of the most innovative in the market, also presenting a quality that satisfies its users. This keeps the company with great interest from consumers and with a high number of sales, being responsible for 19.8% of all smart TVs sold during the past year.

According to the sales report, in 2021 the company sold a total of 9.43 million units of QLED TVs, an increase of nearly 2 million over the previous year. As a result, the company has sold around 26 million units of this model since its official launch in 2017.


Credits: Samsung Disclosure

Smart TV sales QLEDs gives Samsung:

  • 2017: 0.80 million
  • 2018: 2.60 million
  • 2019: 5.32 million
  • 2020: 7.79 million
  • 2021: 9.43 million

This increase in the number of models QLEDs not only does it mean that the South Korean giant is consolidating itself more and more as the first in the market, but it also shows that users are increasingly interested in its premium products. In the “premium” TV market, priced above US$2,500, the company’s models represent a total of 44.5% of the market.

Since 2006, when it took the sales podium for the first time, Samsung has maintained its leadership in the area of ​​handsets sold, with the company’s smart handsets increasingly standing out from competitors. In addition to the QLED models, the company also launched TVs devices last year. Neo QLED and micro LEDthis year the Samsung is betting on new models TV QD (QD-OLED) to stay on top of the market.

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Source: Samsung, SamMobile

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