Samsung leads the European smartphone market, but Xiaomi and Apple are the fastest growing

Deepak Gupta February 8, 2022
Updated 2022/02/08 at 4:04 AM

Last year was troubled all over the world. However, the competition between the apple and its direct competitor, the South Korean Samsungafter periods of ups and downs, the company responsible for the Galaxy S21.

With an increase of 6% when compared to 2020, the Samsung was at the top of the clash in Europe with 32% share. Anyone who thinks that the result obtained by Apple was unsatisfactory is wrong, although it has guaranteed the vice-leadership.

Common 25% growth when compared to 2020, the creator of iPhone attended with 26% share.

Xiaomi grew 50% in one year

already the Xiaomiknown as a highly respected option here in Brazil, on European soil also did not go unnoticed: it has a 50% increasebased on the 2020 results, and ended the cycle with 20% share.

And Chinese equipment was not limited to the rise of Xiaomi. the brands OPPO, really and alive (not to be confused with the Brazilian operator) followed closely behind, securing third, fourth and fifth places, with, respectively, 8, 2 and 1% of participation, which despite not seeming very impressive at first, enjoyed impressive increases – 94% (OPPO), 162% (really) and 207% (alive)when compared to 2020.


Source: Counterpoint; tudocellular.com

Other well-known names such as Motorola and Nokia, may have chances (in the future) in Europe, but information about companies below fifth place was not provided.

Source: Counterpoint; tudocellular.com

The recent popularization of these products from China, specifically speaking of BBK group (OPPO, realme and vivo), happened shortly after the massive fall of the Huawei, counting with a 90% drop in share in 2021 – and it also faced severe declines in the United States.

Despite the positive results achieved by the mentioned companies, levels are still considerably lower than pre-pandemic periods, according to Jan Stryjakassociate director of the agency Counterpoint Research.

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Source: counterpointresearch.com, phonearena.com

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