Samsung’s next Unpacked keynote reaches the metaverse

Deepak Gupta
Deepak Gupta February 8, 2022
Updated 2022/02/08 at 1:00 AM

Electronics giant Samsung has announced that its upcoming , which will be shown this Wednesday, will be accessible in both virtual reality and real reality. Metaverse-minded fans can watch the event at the 837X, a recreation of Samsung’s flagship store in New York, recreated within the virtual reality platform. .

What makes Samsung’s adventure into the metaverse so interesting is how little bit the company has had to say about VR in recent years. The South Korean giant was one of the first companies to advance the world of augmented reality and virtual reality when it launched Gear VR, a smartphone-based virtual reality platform. Once known as one of the cheapest and most options for a VR headset Samsung announced it was planning last December with no plans for a replacement.

It’s prudent for any company to tread lightly on the metaverse, especially since many business and technology experts think it’s just a . Shares in Facebook parent company Meta are down more than 26% last week after an earnings call last week, where it also revealed it lost more than $10 billion in its AR and VR division. Still, the considerable hype behind the metaverse doesn’t seem to be abating. a number of Including , Microsoft, Nike and Disney are investing heavily in the metaverse. While interest in VR is greater than ever before (2021 AR and VR hardware sales), it is still widely considered a niche product.

Broadly speaking, the problem with the large-scale metaverse is that no one seems entirely sure what problem it exists to solve. In addition to a vacant alluding to the release of some new feature, Samsung hasn’t given many indications as to how watching this week’s Unpacked in VR is better than, or even significantly different, just streaming it in any of the other eight places it will be available. These platforms include Samsung’s various YouTube, TikTok and Twitter accounts, as well as Twitch and Reddit.

The event is expected to include of the Galaxy S22, the new flagship phone from Samsung.

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