Snapchat launches catalog-based shopping lenses for a new AR commerce experience

Deepak Gupta
Deepak Gupta January 27, 2022
Updated 2022/01/27 at 2:55 PM

Snap has globally launched a new shopping user experience, catalog-based shopping lenses. These shopping lenses give the Snapchat generation a quick and easy way to shop and try multiple products in a seamless AR experience. These lenses are programmed to perfectly outline the face, body and world of Snapchatters. AR products are automatically customized according to Snapchatter’s interests. These products can range from watches to shoes to clothing. According to Snapchat, up to 93% of Snapchatters are interested in using AR technology to make purchases.

Snapchat has developed a new UI for Shopping Lenses to simplify the in-app purchase process. Snapchatters can now natively buy individual products in an AR test experience. Catalog-based shopping lenses display cards and product descriptions to give Snapchatters an automatic view of product details.

Catalog-based shopping lenses are designed to generate real-time product data for brands. Companies can access their product engagement data to learn more about products that are resonating on Snapchat down to the SKU level. Customers will have access to information about variance in time spent, shares and clicks at the SKU level. Brands can leverage this data when developing targeting strategies and during initial product development.

“Augmented reality is changing the way we shop, play and learn, and transforming the way companies tell their stories and sell their products. Starting today, our revamped AR shopping lenses will mean a more immersive experience for our Snapchat community, an easier way to build lenses for businesses…” said Jeremi Gorman, Business Director at Snap. The company continued to invest in self-service authoring tools for Lenses. Businesses can now access catalog-based shopping lenses through Lens Studio. This allows brands to easily create a Shopping Lens with catalog technology through Lens Web Builder. The Supplemental Feeds option allows users to add AR Assets such as 3D models or textures to their existing product catalog with just a few clicks.

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