Snapchat Launches New Lens to Celebrate Vasant Panchami and Saraswati Puja

Deepak Gupta February 5, 2022
Updated 2022/02/05 at 3:54 PM

Multimedia instant messaging app Snapchat has launched several AR experiences to tag Vasant Panchami (also called Basant Panchami) or Saraswati Puja as India prepares for early spring. These new localized lenses, along with special themed Bitmojis, will help capture the joy of this festive period and pay homage to the Goddess Saraswati.

The new lenses give Snapchatters a vibrant canvas of festive designs and wish ‘Happy Vasant Panchami’ to anyone who sees them.

Snapchat Saraswati Puja Lens image Snapchat

Snapchat added new lenses to let users pay homage to the Goddess Saraswati
photo credit: snap

There will also be a section on Lens Explorer dedicated to all of the community-made Vasant Panchami specialty lenses from February 4th to February 6th.

This will include a newly developed Vasant Panchami lens by Mohnish Raut, an online lens maker that is part of the original lens maker on Snapchat. Previously, he delivered some unique lenses that showcased his creativity and skills as a lens maker on Snapchat.

From countless colored lenses, there is something for everyone to create and share their own unique greeting.


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