Snapchat India has introduced new lenses, geofilters, stickers, Bitmojis, Bitmoji geofilters and hyperlocal geofilters to mark India’s 73rd Republic Day celebration. You can find more details about the new lenses and filters below. Snap also says it will run an influencer campaign with creators across the country to encourage the community to experience “the shared essence of Republic Day.” Additionally, Snap will campaign with brands like Vivo, Oppo and Samsung to promote these occasion-specific lenses on their devices. These lenses are already available in the app and can be accessed from the Explore tab.
According to the press release from Snap, the parent company of Snapchat, Republic Day-themed lenses, geofilters, stickers, Bitmojis, Bitmoji geofilters, and hyperlocal geofilters will allow users to celebrate the national day in the app. The company says the new lenses give wearers their own tricolor-decorated cap and also wishes anyone who sees it a ‘Happy Republic Day’. There’s a section on Snapchat’s Lens Explorer that features special Republic Day lenses made by the community. The company says it has introduced several innovations to complement Republic Day AR lenses to commemorate Republic Day.
Additionally, Snap says that “India is the first and only market” where Snapchat has distribution partnerships with all major Android Original Equipment Manufacturers (OEMs). The company will start an OEM campaign with brands like Vivo, Oppo and Samsung to promote occasion-specific lenses on their devices. It also says there will be an influencer campaign with creators from India.
Recently, Snapchat announced that it is working on a set of new parental controls that will help limit how users can contact minors on the messaging service. Snap says it will restrict its Quick Add feature to limit adult strangers from finding minors on the app to add them as friends, in order to protect users aged between 13 and 17 on the app. Last month, Snap also released the standalone video editing app Story Studio for iOS users. The app will allow creators using an iPhone to make vertical videos and share them across different platforms.