Spotify tests audio reaction functionality to playlists

Deepak Gupta
Deepak Gupta August 16, 2022
Updated 2022/08/16 at 5:21 PM

Articles have comments, YouTube has reactions, and now a new test from Spotify sees the streaming service experience with audio reactions to music playlists.

The experience came up thanks to a Reddit user who lives in Vietnam.

So what do you think? Record an episode to share your thoughts on the playlist.

Read on the interface.

Underneath these phrases there is a green recording button to start the audio recording, which will then be loaded as a podcast episode for the service.

There are also some simple editing options, such as the ability to add background music and labels. THE functionality reaction appears to be accessible via a microphone icon on the playlist page.

The company confirmed the test in a statement given to TechCrunch.

At Spotify, we're always looking for ways to improve our users' experience on our platform, and we regularly test features that we believe will bring value to listeners and creators.

We're currently running a limited test of audio creation directly in the app, but we don't have any more details to share at this time.

Spotify also wants to follow the reaction line

User engagement is a key part of the online experience of many services, which encourage users to become part of the conversation after reading an article or watching a video. And in recent years, reaction features like Tiktok duets became a force.

Spotify's test appears to be an attempt to bring to playlists similar social elementsand are expected to benefit from the resulting increase in user participation.

Spotify illustration imitating TikTok

Compared to asking users to record full podcasts in the app, simple audio reactions arguably do the trick. much more sense. Users began to pay high prices for the production of podcasts - the result of professional equipment and cunning editing - that a mobile application like Spotify could have difficulty playing.

But short audio reactions could cost much less (like TikTok duets), and users might be more willing to listen to clips recorded with a smartphone's microphone.

Is this a feature to stay?

It's worth noting that Spotify often tries out new features that get limited releases, but that are never officially released. Over the past few months, we've seen the platform test everything from a TikTok-style discovery feed to NFT galleries for musicians. And more than a year later, the company has yet to make Spotify HiFi available to customers.

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