the tennis player Serena Williams, one of the greatest athletes of all time, joined the board of directors of Sorare, a game of fantasy sports which uses NFT-based charts. Williams, who is also a businesswoman, brand builder and investor in sports and technology, will advise the advice. Despite the tennis player’s arrival, Sorare is a football game where you build your team based on the player cards you have
Serena Williams will be the bridge between company and athletes
THE Sorare has licenses with several teams around the world. Here in Brazil, Corinthians and Atlético Mineiro are licensed in-game teams, allowing players to buy collectible cards of team athletes.
Serena Williams will provide guidance to the Board on a number of topics, such as developing Sorare’s relationship with athletes around the world, advising on the strategies of the Sorare to expand to new sports categories, including women’s sports (Sorare, letter from Maria Sakkari. Please!), as well as future impact initiatives to make Web3 more inclusive and diverse.
Sorare is combining the NFT collectibles with fantasy sports to drive the long-term utility and value of NFTs on and off the platform. In other words: do you know the American culture of collecting baseball cards or cards from baseball players? NBA? It’s the same, only digitally.
“Serena Williams is among the most important figures in sport and culture. She has redefined the role of the modern athlete and entrepreneur, including her unprecedented success as an early-stage investor,” said Nicolas Julia, CEO of Sorare. “The strategic advice Serena will bring to building one of sports entertainment’s most iconic brands is invaluable. I am thrilled to have her on the team. Together, we will forge new ways for fans to engage with their favorite athletes.”
In 2022, the company aims to expand into women’s sports and new sports categories, giving fans new ways to invest in diverse sports teams and players, and creating a more inclusive community. “At NFTs have the potential to be a powerful tool to bring equity and investment to women’s sports,” said Serena Williams.
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