wants to do more to make crowdfunding safer and more reliable. Providing users with assurances that campaign organizers will deliver on their promises is a key part of this. The platform is now launching a program designed to highlight those who have run well-organized campaigns and provided benefits to supporters in the past.
As part of the Trust-Proven Program, Indiegogo is reviewing the stories of active campaign organizers to determine if they have a solid track record of satisfying benefits, positive feedback from supporters, and a proven ability to manage campaigns well. Those who meet the criteria will have a proven trust seal on their campaign page.
The seal does not automatically mean that the campaign organizers will fulfill their perks and fulfill their latest project. It gives you a quick indication that they know what they’re doing when it comes to crowdfunding campaigns, and they’re more likely to deliver on their promises. If organizers don’t follow Indiegogo’s policies, they risk losing their seal.
The program builds on an initiative that grew over the past year to provide more transparency into what Indiegogo is doing behind the scenes to ensure it has a secure and trusted platform. Among its goals is.
In the beginning, Indiegogo was an open platform that would allow most types of legal campaigns. However, “that’s not really what supporters want.” Will Haines, vice president of product and consumer trust at Indiegogo, told Ploonge. “They want a platform where there is some basic level of trust.” This last program is in line with what users are asking for.
The Trust-Proven Badge is now active in , , and, the best-known name among the group, . The seal is prominently displayed on the page. Hovering over the question mark icon will inform users that the badge indicates that the “campaigner has a history of fulfilling campaigns on the IGG platform or is a company-run campaign”.
For now, the Trust-Proven Program is limited to organizers who have undertaken multiple projects in the technology and innovation category. Indiegogo may expand it to other types of campaigns in the future, although Haines noted that building physical products is “a more challenging area” than perhaps making a low-budget movie or a board game, mainly because of the .
These types of projects “tend to be priced higher, which increases risk for the funder, just because they are putting more money at stake,” Haines said. “But on the other hand, supporters have spoken in our community and we have a community of tech enthusiasts who love these types of products.” As such, Indiegogo wants to provide “a basic level of security without stifling platform innovation”.
Haines called the Trust-Proven Program a first step for Indiegogo, as it seeks to reinforce transparency and trust in the platform. Over the next year, he hopes to provide sponsors with more information about where entrepreneurs are in the process of turning their ideas into reality. While there are some details that Indiegogo cannot or will not release to prevent people from playing on the system, “we are looking at ways to be able to provide this type of information to supporters so they can follow the game. every step of the way,” Haines said.
There will always be an element of risk with crowdfunding campaigns. Indiegogo does not intend to end this completely. The Trust-Proven Program and similar efforts aim to provide users with relevant information so they can make more informed decisions about supporting a project.
“We want to make it clear to sponsors what they are getting into when they contribute to the site; if someone has something they’ve created on the back of a napkin, and it’s really just the concept,” Haines said. “There is, I would say, a place for this on the platform, but it better be very clear that it is a napkin sketch.”
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