Donald Trump’s new social media platform Truth Social is planning a gradual rollout this week and is expected to be “fully operational” by late March, potentially raising the profile of the former president more than a year after he was banned by the main social media.
“This week, we’re going to start rolling it out to people on the Apple app store,” said Devin Nunes, CEO of Trump Media & Technology Group (TMTG), the parent company of the new app. The former Republican congressman was speaking on Sunday on conservative Fox News.
“I think by the end of March we will be fully operational – at least in the United States,” added Nunes, who resigned from the US House to lead the Trump group.
Trump described Truth Social as an alternative to Facebook, Twitter and YouTube, which banned it after the attack on the US Capitol by its supporters on January 6, 2021.
The former president has been accused of inciting his followers to use force in an attempt to overturn the 2020 election result.
On Sunday, the App Store was allowing visitors to pre-order Truth Social starting Monday, the US Presidents Day holiday.
“It’s actually very exciting for me to see people who are on the platform who have had their voices cancelled,” Nunes said.
‘The truth is coming’
“We want (customers) to tell us what they would like to have on the platform, which is the opposite of some Silicon Valley tech oligarch telling people what they want to think and deciding who can and cannot be on the platform.” he said. he said.
Trump and his wife Melania Trump also plan on Monday to offer 10,000 NFTs, or non-fungible tokens, for sale, illustrating key moments in the Trump presidency. NFTs are certified digital images that can be bought and sold.
“Truth is coming…” Congresswoman Elise Stefanik, third in the House, tweeted on Friday, alluding to the sinister slogan of the television series “Game of Thrones” (“Winter is Coming”).
She posted a screenshot of her message on Truth Beta, the trial version of the new site, saying, “I’m so excited to be on Truth!”
And Donald Trump Jr. celebrated on Twitter, posting: “Time for some Truth!!!” and including what he said was his father’s first Truth Social post: “Get ready! Your favorite president will see you soon!”
TMTG, asked for comment by AFP, did not immediately respond.
The group reportedly has a treasure chest of $1.25 billion (approximately Rs. 9,320 crore) as it seeks a niche in a crowded social media market for conservatives, including platforms Gettr, Parler and Gab.
Before being banned by Twitter, Trump had around 89 million followers there and used the platform constantly, both for presidential statements and to attack rivals.
Trump, who is 75, has hinted, but never said definitively, whether he will seek the presidency again.
He is currently under the shadow of multiple investigations and lawsuits, including over his tax returns and his efforts to cling to power after losing the 2020 election.