Tumblr adds a sensitive content filter to its iOS app

Deepak Gupta
Deepak Gupta January 11, 2022
Updated 2022/01/11 at 9:51 PM

As part of your ongoing efforts to stay on the right side of the App Store rules, it is a confidential content toggle for your iOS app. The setting is enabled by default and keeps posts with sensitive tags out of recommendations, blocks search results with sensitive tags, and hides blogs “of an explicit nature”.

Turning off the toggle will allow users to search for tags that might include posts of a sensitive nature and see recommendations that might include suggestive or sensitive content. Disabling the setting will also allow you to tap an overlay on blogs that have been marked as explicit. However, you still won’t be able to view posts that have been flagged as explicit.

It’s not entirely clear how Tumblr defines “explicit” in this context (Ploonge asked for clarification). Tumblr porn and realistic depictions of human genitals in December 2018 after Apple’s App Store app.

Tumblr says the sensitive content setting only applies to those using the latest version of the iOS app. For now, users will need to visit their settings on the Tumblr website to disable the toggle. They will be able to access sensitive content in the iOS app after logging out and restarting it.

Last month, Tumblr search terms and recommendations with potentially sensitive content in the iOS app to comply with App Store rules. Switching sensitive content should make the platform a little more open to iOS users, though even less so than Android or the web.

“These latest updates give our community more control in the iOS app to create the experience that best suits them and explore content they find interesting,” Tumblr in a blog post. “While the experience for our community is a priority, we must also adhere to Apple’s App Store guidelines and our own guidelines.”

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