Twitter-funded social media project Bluesky adds Jack Dorsey to board

Deepak Gupta
Deepak Gupta February 8, 2022
Updated 2022/02/08 at 6:10 AM

Bluesky, a Twitter-funded project that seeks to rebuild the way social media companies operate, said on Monday that Twitter co-founder and former chief executive Jack Dorsey will join the company’s board.

Bluesky is working to build technology that allows different social media companies to operate on the same standard, which would allow developers to build apps that work across platforms and users to easily switch between services. Dorsey first announced the Bluesky in 2019, saying the effort would take years to build.

The vision of building a “decentralized” standard for social media comes as industries including finance and technology are seeing a growing movement to transfer power or operations from central authorities such as businesses and governments to users.

Jay Graber, chief executive of Bluesky, said in a blog post on Monday that the organization will build and release “a prototype that illustrates our approach.”

Bluesky’s board also includes developer Jeremie Miller, who invented the technology that instant messaging services use to operate, Graber said.

© Thomson Reuters 2022

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