Twitter testing tweet reaction video feature similar to TikTok on iOS

Twitter is getting a TikTok feature that will allow users to react to tweets with photos and videos. The microblogging platform has started testing a new ‘Quote Tweet with reaction’ feature that allows users to post video reactions to the tweets along with the embedded tweet. Users can tap the ‘Quote tweet with reaction’ icon in the Retweet menu. By tapping on it, they can react to a tweet with an image or video with the original tweet embedded in it. Twitter is calling these reaction videos or photos Tweet Takes. This functionality is similar to TikTok’s video responses. Twitter has confirmed that the new feature is being tested on iOS.

The Twitter support team on January 7th tweeted about testing the new feature. As mentioned, users can share custom reaction videos to tweets with the ‘Quote Tweet with reaction’ option when retweeting. When a user clicks the option, it takes them to a screen where they can add a photo or video with the built-in tweet from the device’s library or create one. Also, a Twitter employee published a reaction quote tweet to demonstrate the feature.

The launch of ‘Quote Tweet with reaction’ comes about five months after the company announced the shutdown of a similar feature – Fleets. Fleets were similar to Instagram Stories and allowed users to share their tweets with screenshots, photographs or videos from their gallery. Fleet, like Instagram Stories, was scheduled to disappear after 24 hours. Twitter closed its fleets in August of last year, eight months after its launch. The company said it has not seen an increase in the number of new people joining the Fleets conversation as they had hoped.

Since then, the microblogging site has been adding many new features to the social media platforms owned by TikTok, Clubhouse and Meta. Twitter recently released an Explore tab similar to TikTok for users in a limited number of countries. The tab helps users quickly check the top trending content on the platform. This allows users to swipe up to view text-based videos, images and tweets vertically on the platform.