Everyone wants some of this TikTok magic.
To that end, Twitter is launching a new quiz feature that invites people to post video reactions to tweets instead of tweeting the old-fashioned way. It’s a very different choice than Twitter, but the company has been actively experimenting with new products for some time now, including the now-retired missing tweets known as Fleets, may they rest in peace.
The test is limited to iOS for now and allows users to choose to “Quote tweet with reaction” directly from the retweet menu. Twitter is calling these reaction videos “Tweet Takes” and they play with the embedded tweet, which is fun if entirely derived from TikTok’s own video responses. Ploonge contacted Twitter to learn more about the breadth of the test and the likelihood that Tweet Takes will make the final product.
Twitter says it’s running the test with only a small subset of iOS users so far and will monitor group feedback to see how the feature works. The company says it wants to give users “more creative ways to express themselves,” which keeps up with its generally experimental vibe these days.
Last month, Instagram added its own version of TikTok’s video responses to encourage people to respond to comments on posts via reels. Given that video responses make TikTok seem more interactive and alive, it makes sense for Instagram to integrate the option into their existing TikTok clone. It might make less sense on Twitter, but we prefer the product approach to see what sticks to the company’s previous strategy of not making changes to the app for years on end and hoping for the best.