Viral video from TikTok looks like it pissed off Apple. Employee may be fired

Deepak Gupta August 16, 2022
Updated 2022/08/16 at 1:17 PM

Apple’s privacy and security policies are a priority and there is no event where new measures are not announced to protect users or to improve existing ones. It is in this context that a video made on TikTok by an employee of the company will not be well received by Apple.

In the video some safety tips are left based on what really happens inside Apple and, therefore, the author of the video is allegedly being threatened with dismissal.

Apple is reportedly threatening to fire an employee who shared a TikTok video with basic iPhone security tips. The employee, Paris Campbell, says she was told that she violated company policy by identifying herself as an Apple employee and by speaking publicly about sharing Apple-related topics.

The company's social media policy explicitly warns employees about postings about customers, colleagues or confidential information, however, Apple does not specifically prohibit employees from sharing information about specific technology.

We want you to be yourself, but you should also be respectful in posts, tweets, and other online communications

The sentence above reads something like "we want you to be yourself, but you must also be respectful in posts, tweets and other online communications", and it was shared in an internal document at the company.

Campbell has been with Apple for nearly six years, most recently serving as a repair technician at the Apple store. Last week, she responded to a TikTok user who had lost her iPhone at Coachella and received threatening text messages saying her personal information would be sold on the black market unless she removed the iPhone from her Apple ID.

In your video you say:

I can't say exactly how I know this information, but I can say that for the past six years I've been a certified hardware engineer for a certain company that likes to talk about fruit...

That video went viral, racking up 5 million views in approximately 24 hours. On Friday, Campbell received a call from a manager, telling her to remove the video or she would be subject to disciplinary action and could even "include termination." So far, the video has not been removed, nor given any further indication.

However, over the weekend, Campbell shared a second video titled “Dear Apple” where she revealed that she was an employee of the company and said she was waiting to see if she would be fired.

"I never identified as an Apple employee until this video," she said. "The funny thing is, after reviewing the social media policies... nowhere does it say that I can't publicly identify myself as an Apple employee, just that I shouldn't do it in a way that makes the company look bad" .

In addition to being an Apple employee, this woman gathers thousands of TikTok followers because of her career as a stand-up comedian, which she has had since 2011.

Considering the content of the first video, there doesn't seem to be any reason for the dismissal or for any kind of sanction... but, what about this second one?... For the Apple employee, her knowledge shared on the social network should have been seen as an innovative way of sharing useful information for users of Apple devices.

Apple has not publicly commented on this case.

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