Carl Pei wants to completely change the smartphone market with his new company Nothing. The Phone (1) is his weapon, which with many changes should achieve a prominent place.
Now that we know a little more about this proposal, an important piece of information emerges. It won’t be easy to buy the Nothing Phone (1), at least in the beginning, when it hits the market. This will increase interest in this smartphone.
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The idea of creating a unique smartphone that becomes an object of desire is not new. If the majority is something mass, some brands take a different path and create these pieces, creating even greater interest for potential customers.
Apparently that's what Nothing and its founder, Carl Pei, want to create. For that, you should get inspiration from OnePlus, which a few years ago created a unique system that worked in its favor in a unique way.
From what the brand revealed, to buy the Nothing Phone (1), potential users will have to be on a waiting list and will have to have access to an invitation to purchase. These invitations will be released in a controlled manner.
This will be the model to be followed, so they can have some control over sales and who has access to Nothing Phone (1). True supporters of the brand will be the first to have access to this new smartphone.
Only when the brand has enough stock should it open sales and make Nothing Phone (1) accessible to all interested parties. This was the idea shared by the brand in its new videowhere the sales and go-to-market process was discussed.
With some unique features, especially in terms of design, the Nothing Phone (1) promises a lot. It should be presented very soon, giving users access to everything that is new and different.
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