Which smartphone brands dominated the market in early 2022? come find out

Deepak Gupta
Deepak Gupta July 10, 2022
Updated 2022/07/10 at 1:47 AM

The smartphone market has been oscillating and showing a course that few can understand. Recent restrictions were the obvious cause of the reduction in sales, but the truth is that there are encouraging numbers.

The most recent data show that the dominance of well-known brands is still present, but with different positions. Growth has slowed, but smartphone brands dominated the market in early 2022 have a say.




The pandemic and all the problems in the distribution chain have changed the scenario of the smartphone market. Sales had a very large slowdown, which it has not yet been possible to recover, even with some brands reacting.

One recent analysis came to assess the smartphone market and understand which brands are at the top of this category. The first and most obvious conclusion was that the slowdown in sales continues. The figures for the first quarter of 2022 point to 8.9% compared to the same period in 2021.

Regarding the brands that compete in this market, the two leaders are very clear and have been at this level for a long time. Samsung and Apple share the top 2 places, with a comfortable advantage over other competitors.

smartphones market Apple Samsung Xiaomi

According to BanklessTimes data, Samsung's Q1 2022 sales are way ahead of Apple. The Korean brand placed 73.6 million smartphones on the market, that is, 17 million more units than Apple. This figure puts the creator of the Galaxy with 23.4% market share.

Apple, as we saw before, placed a total of 56 million smartphones on the market during the beginning of 2022. This figure shows a growth of 2.2% compared to the previous year, being one of the few to achieve this result. With this figure, Apple claims 18% market share.

The rest of this list is taken up with brands like Xiaomi, OPPO and Vivo, which curiously have substantial losses in many of the brands where they are present. This slowdown has been an important part of the less positive evolution of the market, as we have seen.

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