Will Apple launch a search engine? The rumors are back

Deepak Gupta
Deepak Gupta June 2, 2022
Updated 2022/06/02 at 5:43 PM

The internet is no longer betting that one day Apple will launch its own search engine. In fact, there are even those who mention that Google pays the Cupertino company millions every year not to go ahead with this type of software. Despite this, Apple never showed its interest in confronting the giant Google in this area. But the rumors are now back.

Communications expert Robert Scoble returns to the terreiro to reveal alleged information. There are start dates for the Apple search engine that this American blogger reveals.

Will Apple be able to create a search engine and face Google?

When Apple changed the way of searching on iOS and iPadOS in 2020, it moved the online market with a supposed intention of putting its own search engine to work. However, the company said nothing about the matter and it was, again, a rumor.

Now, Robert Scoble believes Apple will unveil a new user-centric web search engine similar to Google's, but is waiting for January 2023 to do so.

According to Scoble, these news could already be announced by Apple at its WWDC 2022 event that will start next week, on June 6th.

Scoble doesn't give more details in his Twitter thread, but told the TechRadar Pro that some of this information comes from conversations with close sources. The other part comes from your deduction.

But how reliable is this evangelist's information?

Well, it's not certain that you always have safe sources. In fact, Scoble previously said that Apple would launch its "Apple Glass" VR gear at WWDC 2022 - and that it would come with a "new iPod". This statement also originated on Twitter, but Scoble soon after, with another tweet, tried to go back with all his statements to Apple's strategy.

Now, it's not a strategy we haven't seen before on Apple's path. In the past, the Cupertino giant has done this by replacing Google's map service. With the arrival of iOS 6, native maps became Apple and Google Maps dropped.

Although this change did not start well, today Apple's maps are of great quality and, in many ways, even better than Google's.

In addition, Apple already has a search engine that powers Siri and Spotlight. So it doesn't seem like a huge effort to expand this into a full-featured Google-style general search service.

If Apple launches this general search engine for users, it is likely to lose a lot of money. As previously reported, Google will have paid Apple $15 billion over the course of 2021 to remain the native search engine on iOS.

If the information is correct, this particular deal corresponds to between 15% and 20% of Apple's annual profits for 2020. Of course, if Google doesn't pay, as was said at the time, Microsoft could go ahead with Bing.

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