Will RTL bring “The price is hot” back to TV?

Deepak Gupta January 30, 2022
Updated 2022/01/30 at 2:02 PM

The retro wave on TV doesn’t seem to be abating: As reported by “Bild am Sonntag”, the private broadcaster RTL is said to be working on a comeback of the game show “Der Preis isthot”. Specifically, three shows, each 90 minutes long, are planned for the time being. According to the report, the original moderator Harry Wijnvoord (72) should be part of the game again. Production is scheduled to start in March, and broadcast is planned for spring.

“The price is hot” originally ran from 1989 to 1997 on RTL. However, the adaptation of the US show “The Price is Right” was discontinued due to excessive production costs. In addition to Wijnvoord, the late Walter Freiwald (1954-2019) hosted the show. The concept: Candidates have to estimate prices as accurately as possible without overbidding the correct price. A new edition on the RTLup station in 2017 with new moderators flopped and was discontinued after a few months.

Retro trend unbroken on TV

RTL is apparently continuing the current retro trend for formerly successful 90s shows unchecked: ZDF launched a new edition of “Wetten, dass..?” with Thomas Gottschalk (71) last year, Sat. 1 also celebrated a successful comeback with “Go to the Whole!” with Jörg Draeger (76).


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