Xbox joins Pride Month with special initiatives

Deepak Gupta June 12, 2022
Updated 2022/06/12 at 6:54 PM

The month of June is also known as Pride Month, that is, the month in which equality between all human beings is celebrated, whatever their sexual orientation.

With numerous initiatives taking place around the world in connection with Pride Month, Xbox has also decided to partner with several initiatives. Come see…

According to a relatively recent study (see here), more than half of players (52%) agree that "my identity in games is a better reflection of myself than my identity in the real world", video games are an important medium that gives gamers, especially those in the LGBTQIA+ community, the choice to be who they want to be.

Last year, Xbox produced a limited batch of Pride controllers and shared them with LGBTQIA+ gamers and creators around the world. While the response to the controller has been positive, many have urged Xbox to make it universally available. And it looks like your prayers have been answered.

On June 1st, in an Xbox Wire post, Xbox announced the new, customizable Xbox Pride Controller, which brings together the flags of 34 communities in an incredible and intertwined way to celebrate the unity and strength of the many LGBTQIA+ communities.

This new controller will be available for purchase through the Xbox Design Lab starting June 9th and throughout the year.


But there's more news so the new Xbox Pride Controller isn't the only way Xbox celebrates LGBQTIA+ communities during Pride Month. It was also revealed that:

  • Share how Xbox + Microsoft gives back to the LGBTQIA+ community. Last year, Microsoft donated over $8M to organizations that support LGBTQIA+ communities. Today, Microsoft and Xbox announced an additional $170,000 donation to multiply LGBQTIA+ organizations, as well as adding the option for players to donate their MS Rewards points to mermaids, OutRight Action Internationaland National Center for Transgender Equality
  • Announcing that Tell Me Why will be available for free to download and play for the entire month of June. DONTNOD, the studio behind Tell Me Why will also donate to two non-profits: Transgender Law Center and Trans Lifelinewhich provide resources and support for trans, non-binary and genderqueer people, and livestreams.
  • Livestream on Xbox's Twitch Channel with some LGBQTIA+ streamers such as nikatine, Dragtrashly, Lanieloveee, Itsmehollyand IamBrandon.
  • Offer in-game content that includes a brand new emblem and nameplate in Halo Infinite, as well as rainbow liveries featuring the Forza franchise
  • Pride collectible apparel from the Xbox Gear Shop and more!

Additionally, on June 17th, Pride in VR will be able to be experienced with the metaverse event "Pride has no borders" organized by activists, players and advocates of LGBTQIA+ communities at Microsoft, Team Xbox and organizations such as International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA World) and OutRight Action International. You can RSVP at aka.ms/talkpride

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